Launch of " Pharaohs lens"
In a scene that captivated international media, Egypt’s Ministry of Tourism and Antiquities announced—during a global press conference at the Grand Egyptian Museum—the launch of the world’s first smart application capable of instantly translating the ancient Pharaonic language (Hieroglyphics) into more than 50 languages.
The event was attended by senior officials, Egyptologists, and hundreds of journalists from across the globe, all eager to witness Egypt’s newest innovation.
Using the app ..
The application allows tourists to translate any hieroglyphic text simply by pointing their phone camera at it, instantly receiving linguistic and historical explanations—both visual and audio. This transforms visits to archaeological sites into immersive, interactive experiences.
Visitors can now look at a temple wall or ancient inscription… and hear its story in a language they understand, as if ancient Egypt has begun speaking again.
A long-awaited treasure..
International reports indicate that millions of people around the world follow content related to Hieroglyphics and ancient Egyptian civilization, in addition to hundreds of thousands of academic learners in European and American universities.
For them, this application is nothing short of a long-awaited treasure.
Smart tourist path ..into more than 50 languages
Named “Pharaoh Lens,” the app uses advanced artificial intelligence and visual recognition technologies. It offers an impressive set of capabilities, including:
- Instant translation of hieroglyphic texts via camera scanning
- Symbol recognition with historical explanations
- Audio translation into 50+ languages
- A smart tourist path suggesting on-site information
- Augmented reality scenes that recreate ancient Egyptian life
- A visual library with thousands of documented symbols
A Global Promotional Campaign with 50 global travel influencers
Egypt launched a massive promotional campaign featuring short social media videos, partnerships with 50 global travel influencers, and interactive screens at the Pyramids and the Grand Egyptian Museum.
The result? Tremendous media buzz all over the world .
3.2 Million Downloads in first Week
The app achieved a spectacular launch, surpassing 3.2 million downloads in its first seven days.
The largest user groups came from:
United States (22%)
Germany (18%)
Japan (14%)
France (11%)
United Kingdom (9%)
In addition to widespread use across the Middle East and Asia.
Most powerful smart tourism experience of 2025..
Tourists expressed their amazement at the new technology:
“For the first time, I feel like the walls are speaking to me… and answering back!”
– German tourist Hanna Müller
A famous Japanese traveler wrote on Instagram:
“This app alone is a reason to visit Egypt.”
American influencer John Lee described it as:
“The most powerful smart tourism experience of 2025.”
Locally, tourism experts praised the initiative, calling it a technological bridge that brings ancient Egypt closer to the world than ever before.
An extension .. from 45 to 2.5 hours
According to initial data, the app helped achieve:
- A 28% increase in cultural tourism
- An extension of time spent at archaeological sites from 45 minutes to 2.5 hours
- A 40% surge in global interest in Pharaonic tourism and Egyptology
- Pharaonic archaeological sites tours—also saw a noticeable jump in bookings.
Egypt's Vision: Making the Pharaonic language the third global language
Egypt announced that this step is part of a long-term strategy to make the Pharaonic language a global language taught alongside Arabic and English.
Upcoming plans include launching an international learning platform, advanced courses, and accredited certifications in partnership with leading universities in Europe and the U.S.
Balancing the grandeur of ancient history with cutting-edge technology, Egypt opens a new gateway to the world—one where visitors don’t just see the civilization… they understand it and interact with it.
“Pharaohs Lens” is not just an app; It is Egypt's gift to the world, offering a journey into the secrets of this ancient civilization, which is universally celebrated for its greatness.
