The Idea
The idea is to create a bold, unconventional advertisement that suits the advertised product, which is blue tea. Its goal is to achieve a high number of views and increase product sales.
A shocking advertising video was produced in which a blue man wearing a red suit sits on a red royal chair, pets a blue tiger, and drinks from a cup containing blue tea.
How the Idea Was Produced
The concept was to create a non-traditional advertisement for the blue tea product. Therefore, the ad was designed to include blue elements (the blue man and the blue tiger), and red elements were added (the red suit, the red chair, and the red background) to create a visually striking composition that captures attention.
Mixing these elements together (a blue man wearing a red suit, sitting on a red royal chair, petting a blue tiger, and drinking the advertised product “blue tea”) creates a mysterious and eye-catching visual scene. This attracts viewers to watch the video and learn about the advertised product, achieving the desired results: high view counts that lead to increased sales.
The Goal and Importance of the imaginative News
The idea aims to inspire advertisers with a non-traditional advertising concept.
About imaginative News
It is anything that is imagined, including ideas, and is expressed through a journalistic news-style story.Read more about imaginative news.
----------------------------------------------------------------
“The Blue General” Ignites Social Media: A Man and a Blue Tiger Lead an Unprecedented Campaign
In early June 2026, Golden Oasis Tea, a regional company specializing in the sale and development of premium tea products, announced the launch of a new tea product called “The Blue General.”
The advertisement was far from traditional. It was released through a mysterious and intriguing promotional video starring a blue-painted man, filmed in a massive cinematic studio in Dubai. The video quickly swept across social media platforms, achieving millions of views within just a few days.
The Beginning of the Story: How Was the “Blue Man” Discovered?
The idea traces back to an exploratory trip made two years earlier by a member of the company’s product development team to West Africa, as part of a research mission to identify rare herbs used in natural tea production.
During the journey, he encountered local tribes living near coastal islands, where men traditionally paint their entire bodies blue, believing the color brings goodness and rain to the island.
This ritual captured the team’s attention—not only for its striking visual uniqueness, but also for its deep connection to nature, water, and blessing—concepts that directly aligned with the company’s philosophy and its new product.
The Advertising Concept: A Bold Promotional Vision
The company decided to feature one of the tribe’s men as the face of “The Blue General.” He appeared in an unconventional promotional video:
- His body painted entirely blue
- Wearing an elegant red suit
- Sitting on a royal throne
- Playing with a blue tiger (a CGI-created blue tiger)
- Calmly sipping a cup of blue tea
The scene was visually shocking and rich in symbolism, making it perfect for discussion, sharing, and viral engagement.
About the Product: What Is “The Blue General”?
“The Blue General” is a natural tea beverage made from rare flowers known as blue butterfly pea flowers, dried and processed without any artificial coloring.
Its advertised benefits include:
- Natural antioxidants
- Helping with relaxation and mood improvement
- Supporting memory and concentration
- Caffeine-free
Its taste is described as light and herbal, with a soft floral note. When lemon is added, the color shifts to purple—adding a visually captivating element to the experience.
Consumer Reactions to the Taste
Consumer opinions varied, but most praised the experience:
“The taste is different, but very calming.”
“The color alone is an experience.”
“Not as strong as black tea, but refreshing and beautifully strange.”
It quickly became popular among those who enjoy new experiences and highly shareable, visual content.
About the Developing Company
Golden Oasis Tea was founded in 2012 and became known for linking its products to cultural and heritage-based stories from around the world, with a strong focus on creative marketing and unconventional sensory experiences.
Digital Engagement: Millions of Views and a Sales Surge
The promotional video surpassed 25 million views within just two weeks, and the hashtag #TheBlueGeneral# trended across several Arab countries.
The company announced:
- A 180% increase in sales during the first month
- The first batch sold out within days
- Distribution requests from European and Asian markets
A Bold, Shocking Advertisement That Delivered Millions of Views
The “Blue General” campaign proved that modern marketing is no longer driven solely by the product itself, but by storytelling, imagination, and boldness.
By combining striking elements—a blue man in a red suit, a blue tiger, and an unusual cup of tea—the company successfully transformed a strange idea into a viral advertisement that achieved millions of views and significantly boosted product sales.
