HomePulse… the first “Emotional Smart Home System” in the Middle East
Cairo – October 17, 2050
At a press conference held this morning at the Egypt Center for Urban Innovation in the New Administrative Capital, NexaHabitat Technologies – one of Egypt’s leading real-estate technology companies – announced the launch of the first emotional smart home system in the Middle East, under the name HomePulse.
The announcement was made in the presence of:
Dr. Laila Abdelrahman – Chief Executive Officer, NexaHabitat
Eng. Karim El-Shennawy – Chief Technology Officer (CTO)
Dr. Hany Fouad – AI Advisor, Ministry of Communications and Information Technology
Eng. Rania Mahfouz – Head of User Experience (UX)
A new technology… but not a “smart home” in the traditional sense
Unlike conventional smart home systems, HomePulse is built on a new technology developed by the company called:
Emotional Living Infrastructure – ELI
This is a digital infrastructure embedded directly into the building during construction — not added after completion.
It consists of:
- Micro-sensor chips embedded within walls
- A smart flooring layer that detects movement patterns and physical strain
- Acoustic sensors that analyze tone of voice rather than spoken words
- Thermal units that measure subtle physiological changes in the human body
How does the system work?
According to Eng. Karim El-Shennawy, the system does not wait for user commands.
Instead, it operates through a predictive model known as:
Adaptive Domestic Intelligence Model – ADIM
The model analyzes:
- Fatigue levels
- General emotional state
- Daily routines
Then dynamically adjusts:
lighting, sound, scent, ventilation, screen distribution, and smart furniture configurations.
First real-world deployment in Egypt
Dr. Laila Abdelrahman confirmed that the first practical deployment of the technology will take place in a new residential project called:
Aurora Residence – New Cairo
The project is being developed by:
Horizon Developments Egypt
in a strategic partnership with NexaHabitat.
The first 120 residential units equipped with the HomePulse system are scheduled for delivery in December 2050.
Official statement
In her keynote speech, Dr. Laila Abdelrahman stated:
“We are not adding intelligence to homes…
We are redefining the relationship between people and their personal space.
HomePulse is the first system in the region that understands the human state before it understands the voice command.”
A human-centered and design-driven approach
Eng. Rania Mahfouz explained that the UX team designed the system based on behavioral studies of more than:
3,200 Egyptian families
over a three-year period, covering living patterns in:
Cairo, Giza, Alexandria, Mansoura, and Assiut.
The user interfaces were tested inside residential simulation labs in collaboration with:
Faculty of Engineering – Ain Shams University – Living Lab
Data security details (a sensitive point)
Dr. Hany Fouad confirmed that the system operates under a newly approved legislative framework introduced this year under the name:
Egypt Smart Living Data Act 2050
The law requires that:
- All data must remain on local servers within Egypt
- No voice recordings are stored
- No data may be shared with any external parties
A striking note at the end of the conference
During the Q&A session, company representatives declined to comment on a question regarding the presence of a standalone internal system module labeled:
Behavior Drift Monitor – BDM
According to sources close to the project, this module is not only used to enhance comfort — but also to monitor long-term, abnormal behavioral changes among residents ، a small detail… yet one that sparked wide debate after the conference.
Between absolute comfort and the limits of digital privacy
As the first HomePulse-enabled residential units prepare to welcome their residents by the end of this year, a central question continues to dominate discussions among technology and architectural circles alike:
Are we witnessing the emergence of a new generation of homes that genuinely care for us — or intelligent spaces that observe us more closely than we realize?
Between promises of ultimate comfort and growing concerns over the boundaries of digital privacy and long-term predictive systems, HomePulse may not only reshape how homes look in Egypt in 2050 —
but also redefine the very line between human beings and their most private spaces.
